A Look at the Important Tasks Involved in Running a
A well maintained website is a great asset for any business owner.
It can expand your business, bring in new customers, develop brand loyalty, and increase your income. So,
what exactly do you need to do to make sure your website runs smoothly?
Here is a checklist.
This is easily the most important aspect of website maintenance.
People, or even search engines for that matter, do not like visiting a website that is not updated regularly.
Moreover, a website with outdated content and defunct links reflects poorly on your business. So, adding
fresh content and updating existing content is an absolute must for any website.
Check your links
If your website has lots of pages of content, most of which are
interlinked to each other, you must check regularly and make sure all the links are functional. A broken link
can seriously damage your reputation. A ‘404-not found’ page is the last thing that people want to see on a
website. So, check each and every link on your site periodically and make sure everything works properly.
This should be an integral part of your website maintenance routine.
Update software programs
Replace the older versions of the software programs you use with
faster, better versions. Having the latest version of programs on the backend not only makes your site
secure, but also improves user experience. Most software programs these days come with an auto update option,
which makes it a lot easier for you to download and use their latest version.
If there is any change in the way you collect and use data from
conditions accordingly. It not only makes things easier for your visitors, but also saves you a lot of legal
trouble. This is an important thing you need to remember when it comes to website
Do you have a new product or service to offer? Are you hosting any
important event? Has your latest product or service gotten positive reviews from industry experts? Have you
been invited to a talk show, seminar, or a panel discussion? Has your product or service been featured in a
top 10 list? The people who visit your website should be able to know all these things at a glance. So, it is
a good idea to update your ‘news’ section frequently so that people can find all the latest information about
you and your business. This again should be an important part of your website maintenance
Doing it yourself vs. hiring
If you have a blog or a small static website, you can do all the
above mentioned things by yourself and run your site smoothly without any glitches. If you, on the other
hand, have a large website with hundreds of pages, you might not be able to maintain it yourself. In that
case, it is a good idea to hire the services of a reliable web maintenance company.